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being a business

owner is sweet

why franchise?

You have a dream.


You want to run your own business, be your own boss, and take control of your future.

But you don't know where to start.




We have done the dirty work, ironed out the kinks, and are offering a fully functional business model for you to re-write your future. You will have the ongoing support of our team and the power of our brand behind you at every step of the way. 


Our brand.

Your business.

A winning combination.

Let's be clear

Starting your own business is hard. It is risky and uncertain, and it will test you both personally and financially.


Franchising is not a magic pill

It is not a guarantee of success. Anyone that tells you otherwise is lying to you. It takes the same hard work, day in and day out, as any other new business venture. 

But it works

The difference with franchising is that you get a team behind you, supporting you every step of the way. You get people who have already gone through the hard stuff, learned from it, and want to share their experiences with you. You get an idea, a plan, and a partner all at the same time. 

and it's yours

This is your business. You own it, you call the shots, you keep the profits. The work you put in will have a direct impact on the success of your business.

and we're here to help

We provide guidance and resources from the very beginning and will continue to do so as long as we are partners. We are completely invested in the success of our franchisees because the only way we succeed is if they succeed first.

Our mission

The Press Waffle Co. Franchise Program exists to serve our franchisees by providing the systems, support, and experience it takes to not only pave the way, but to define a new category in the QSR space. The success of our brand lies in the success of our franchisees, and the success of our franchisees lies in the success of our brand. Together, we will teach America A New Way to Waffle.™

The Industry

Press Waffle Co. Franchise - "The American" Waffle

our advantage

We could use a lot of predictable clichés about how excitement for waffles is on the rise, that a waffle franchise can make a lot of dough, or our team is here to help you iron out your business plan. But put simply, our advantage lies in our product, our people, and our process. 

  • Distinctive product that extends across multiple dayparts.

  • Simple, straightforward business model.

  • Quick-service model, with average ticket times at just over 1 minute.

  • Collaboration options with local vendors such as coffee roasters or specialty ingredient suppliers.

  • Small store footprints and floor plans to fit a variety of settings.

  • Lower initial investment than most direct competitors.

  • Nontraditional category with growing interest and broad appeal.

  • A team that is highly invested, involved, and dedicated to your success.

  • Proven concept with a growing number of company owned stores.

We’re looking for enthusiastic entrepreneurs to join the family of Press Waffle Co. franchises across the country, and find a niche in this exciting and emerging business. You’re looking for sweet opportunity, and we can help you get started.

Press Waffle Co. Baybrook Mall

Press Waffle Co. locations pack a big impact into a small package.

Our storefronts range in size from 350-1,400 square, available in both kiosk and inline layouts. This allows for more flexibility in site selection, a lower initial buildout cost, and a faster return on your investment.

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